Angelica Cox

AI Architect · Executive Advisor · 25+ Years

Angelica L. Cox

Strategic Growth Advisor  ·  Revenue, Sales & Operations

Glenview, IL  ·  847.867.2299  ·  abcox2521@gmail.com

AI Employees & Automation Marketing Innovator Revenue & Ops Strategy Executive Advisor Microsoft Liaison Bilingual EN/ES MBA DePaul 3× Founder
25+Years
102%Revenue
Lead Growth
$750KMktg Saved
Exits

In Her Own Words

I've spent more than 25 years building, scaling, and transforming businesses across industrial distribution, B2B SaaS, sales, marketing, and operations. My career has never been confined to a single lane — I've founded companies, led global sales and marketing organizations, carried both VP of Sales and VP of Marketing responsibilities simultaneously, and helped position a company for acquisition by Oracle NetSuite.

At my core, I'm a builder. I love building businesses, brands, teams, and systems that create momentum and measurable results. I'm especially drawn to brands with a story to tell — companies with grit, history, and untapped potential that need clarity, alignment, and execution to reach the next level. Whether it's revenue growth, operational transformation, rebranding after acquisitions, GTM strategy, or AI-driven process improvement, I focus on practical execution that drives real business outcomes.

I'm also a forever learner. Technology, AI, customer behavior, and markets evolve constantly, and I believe strong leaders stay curious, adaptable, and willing to rethink how work gets done. AI should not be treated as a novelty or buzzword — it should be leveraged as a true business advantage that improves efficiency, strengthens decision-making, and creates scale.

I care deeply about people and culture. Some of the work I'm most proud of has been mentoring teams, developing leaders, and helping people grow into roles they didn't initially think they were capable of. I bring business grit, operational discipline, and high expectations, but I also believe great companies are ultimately built by empowered people working toward a clear vision.

The Work That Defines Her

01. Positioned Verenia for Oracle Acquisition

Charged with making Verenia an attractive acquisition target — drove double-digit growth, built a 12-person inside sales team, achieved SOC2 certification, and executed the strategy that landed Oracle NetSuite as the acquirer.

02. 102% Revenue Target — Experlogix Americas & APAC

Led a team of 18 across Sales, Partnerships, Presales, and Operations. Closed enterprise logos including Allegion, Otis Elevator, Gibson Guitars, Tyler Technologies, and US Courts. Improved close rate from 25% to 35%.

03. Interim VP of Marketing — While Running Sales

Simultaneously held Interim VP of Marketing for 9 months at Experlogix — optimized team, tech stack, and processes, reducing marketing spend by $750K without missing a beat on her primary sales role.

04. Built a Marketing Dept from 1 to 5 in 11 Months

At Verenia, designed and stood up a full marketing function from scratch — demand gen, SEO/PPC, webinars, events, and content — tripling lead volume in under a year.

05. Microsoft Executive Liaison & AI Product Direction

Served as Experlogix's North America point of contact with Microsoft — led executive-level roadmap discussions around Copilot and AI integration.

Core Competencies

Revenue GrowthPipeline, quota attainment, GTM strategy, close rate optimization
Team BuildingRecruiting, coaching BDR/AE/Presales from scratch
M&A NavigationPositioning for acquisition, interim leadership, post-merger ops
B2B SaaSCPQ, CRM, Document Automation, Ecommerce — full cycle
Partnerships & AlliancesMicrosoft liaison, channel development, strategic partners
Marketing LeadershipDemand gen, SEO/PPC, brand, events, marketing ops
Revenue OperationsPricing strategy, KPI frameworks, forecasting, CRM
Global LeadershipAmericas & APAC, bilingual, frequent traveler

Career Journey

Founder
Coyne Business Solutions
Business Consultants · Strategy · AI-Driven Operations
Dec 2024 – Present
  • Advise executive teams on operational optimization, strategic capital deployment, and enterprise risk mitigation to drive sustainable growth, scalability, and margin expansion
  • Lead end-to-end business transformation initiatives, identifying structural inefficiencies and implementing data-driven operational, sales, and marketing solutions that improve execution and profitability
  • Partner with C-suite leaders to rebrand and reposition companies following growth initiatives, market shifts, or acquisitions, aligning brand identity, messaging, and customer experience to long-term business strategy
  • Oversee full-scale brand modernization efforts including website redesigns, trade show presence, sales collateral, digital assets, and standardized internal/external brand representation across teams and channels
  • Establish Ideal Customer Profiles (ICPs), buyer personas, and segmentation strategies to improve sales alignment, sharpen targeting, and increase go-to-market effectiveness
  • Develop and execute GTM strategies across outbound sales, digital marketing, automation, partnerships, and demand generation channels to accelerate pipeline growth and customer acquisition
  • Build scalable operational frameworks, KPI structures, and accountability models that translate executive strategy into measurable business outcomes
  • Evaluate investment opportunities, organizational initiatives, and technology adoption through a balanced lens of innovation, operational feasibility, financial discipline, and long-term enterprise value creation
  • Design governance, workflow, and risk management frameworks that improve decision-making, streamline execution, and support sustainable growth initiatives
  • Apply AI-driven process automation and workflow redesign across sales, marketing, customer success, and operations to improve efficiency, reduce manual effort, and modernize business infrastructure
VP of Sales, Americas & APAC
Experlogix
B2B CPQ, Document Automation & Ecommerce SaaS
Jul 2022 – Nov 2024
  • Responsible for Sales, Partnerships & Alliances, Presales, and Operations team of 18 for Americas and APAC; member of the global executive leadership team
  • Drove 102% revenue target for Americas & APAC; closed enterprise business across Manufacturing, Telecom, Professional Services, Healthcare, Federal and State Government including Allegion, Global Foundries, Tyler Technologies, Vizient, Otis Elevator, Paccar, Gibson Guitars, US Courts
  • Responsible for implementing new global GTM strategies across all three product solutions from previous acquisitions, unifying sales and marketing messaging, services, and support teams
  • Owned end-to-end brand consolidation during M&A, unifying three legacy brands into a single identity; rebranded all touchpoints — website, trade show assets, promotional materials — and standardized brand representation across all teams
  • Installed new pricing structure leading to a close rate improvement from 25% to 35%
  • Executive North America liaison with Microsoft; led product roadmap direction and discussions with Microsoft executives around Copilot, AI, and internal product development teams
  • Introduced 3D and CAD integration capabilities via strategic partnership, and B2B ecommerce solution offering via acquisition
  • Restructured the Partnerships & Alliances team; onboarded the first partner in 20 years to take on professional services for CPQ implementations
  • Implemented new revenue streams targeted to deliver over $2M in annual revenue
  • Prioritized and executed the first company global sales training and coaching curriculum with Winning By Design
  • Interim VP of Marketing (Oct 2022 – Jun 2023): optimized team, tech stack, and processes reducing spend by $750K; led return of the company global customer conference after a 5-year pause, hosting over 30 clients and partners
CPQMicrosoft PartnerAPACInterim Marketing Lead
VP of Sales
Oracle NetSuite
Enterprise Cloud Software — via Verenia acquisition
Feb – Jun 2022
  • Executive lead for CPQ GTM strategy within NetSuite's operational integration plan; oversaw PreSales and Account Management
  • Productized CPQ offerings including pricing optimization, professional services, and support tiers
VP of Sales
Verenia — Lisle, IL
CPQ, CRM & Sales Enablement SaaS
2018 – 2022
  • As a member of the leadership team, held multiple critical roles in positioning Verenia for acquisition by Oracle, driving initiatives that expanded market share and improved profitability across the company's software products
  • Drove incremental sales and profitability resulting in double-digit growth in an ultra-competitive market
  • Directed the development and launch of an innovative, robust CRM software solution
  • Partnered with Sales Directors across all opportunities by designing, tailoring, and delivering solution demonstrations aligned to client requirements
  • Led aggressive sales initiatives and optimized growth opportunities with the Oracle NetSuite solution
  • Planned and executed end-to-end trade shows with NetSuite and channel partners, establishing targeted strategies and defining measurable performance objectives
  • Designed, hired, and oversaw a global inside sales team of 12 BDRs; actively hired, led, and developed a team of high-performing direct sales professionals
Acquired by OracleSOC2Inside Sales Team of 12
Director of Marketing
Verenia
2017 – 2018
  • Designed and developed a marketing department for a growing SaaS company from a one-person team to a five-person team in less than 11 months
  • Built a data-informed marketing function and annual plan within one year, launching demand generation programs across email, web personalization, advertising, social media, and content distribution, increasing lead volume ~3x
  • Developed the go-to-market strategy for all software products, product pricing, descriptions, and marketing communications
  • Designed and managed SEO, PPC, paid media, PR strategy, events, and marketing assets
  • Developed the company's first-ever webinar strategy as a lead generation tool; conducted 4 webinars in less than 8 months
Project Manager, Marcom
CDW — Vernon Hills, IL
2015 – 2017
  • Managed marketing project execution for the Education market segment, overseeing a $1.2M budget and coordinating business-critical national, local, and targeted marketing initiatives
  • Partnered cross-functionally with Sales, Creative, Product, and Operations teams to deliver integrated marketing campaigns, promotional programs, and customer engagement initiatives aligned to revenue goals
  • Designed and implemented a new catalog production workflow, reducing production cycle times by 22 days through process standardization and improved stakeholder coordination
  • Identified gaps in marketing campaign email effectiveness and led redesign efforts to improve messaging consistency, targeting, and execution efficiency
  • Evaluated inefficiencies in Sales-requested marketing collateral workflows and developed a streamlined intake and fulfillment process that reduced turnaround time from 4 weeks to less than 2 hours
  • Served as a liaison between business stakeholders and creative/production teams, ensuring projects were prioritized, delivered on time, and aligned with brand and campaign objectives
  • Introduced process improvements and operational efficiencies that enhanced scalability, increased internal responsiveness, and improved support for field sales initiatives
Founder & Principal
C3 Products International LLC — Glenview, IL
2011 – 2015
  • New product innovation and design including patent processes; SME and consultant to Women-Owned Businesses on marketing, growth strategy, and exit planning
Founder & Principal
360 Supply LLC — Glenview, IL
Industrial MRO & Safety Supply Distribution
2004 – 2011
  • Developed and managed sales relationships across both public and private sector accounts, including Public Works, Departments of Transportation, Departments of Corrections, school districts, contractors, and commercial facilities
  • Navigated government and institutional procurement processes, including RFPs, bids, and contract compliance, while also driving direct sales growth within commercial accounts
  • Sourced and supplied a wide range of MRO products including HVAC, electrical, lighting, and safety supplies, balancing cost, availability, and customer-specific requirements
  • Built long-term relationships with procurement teams, facility managers, operations leaders, and contractors, generating repeat business and expanding account penetration
  • Negotiated with manufacturers and distributors to secure competitive pricing, improve margins, and maintain reliable product availability across diverse customer accounts
  • Managed all aspects of the business including business development, vendor sourcing, pricing strategy, customer service, logistics, and account management
  • Leveraged Women- and Minority-Owned Business certification to expand opportunities within government, education, and enterprise procurement channels
  • Successfully transitioned and exited the business by transferring ownership to a business partner after establishing a profitable operation with a diversified customer base and long-standing supplier relationships
Government Sales Account Manager · Marketing Manager · Associate Marketing Manager
Grainger — Lake Forest, IL
Industrial MRO & Safety Supply Distribution
1997 – 2004
  • Government Sales Account Manager: promoted into a government sales leadership role with full responsibility for driving revenue growth across a $1.7M territory serving federal, state, and local agencies; increased territory sales by 20% within the first 8 months through strategic account development, relationship management, and expansion of existing customer spend
  • Marketing Manager: promoted to develop and execute the Federal Government marketing strategy and annual planning initiatives; managed a $1M marketing budget and traveled nationally supporting initiatives from rural branch events to large-scale trade shows and military base activations featuring Grainger's NASCAR sponsorship
  • Associate Marketing Manager, FindMRO.com: selected to join the FindMRO.com startup team focused on launching and positioning a new digital brand within the Grainger portfolio; managed agency and strategic partner relationships under a $500K budget to support brand development, marketing initiatives, and go-to-market execution

What Others Say About Her

As a Verenia co-owner I cannot begin to express enough gratitude to Angie for all the great contributions she made. She has made a difference in so many ways — a consummate professional, tireless worker, decisive decision-maker and true leader. Angie started with us in Marketing and built that department from the ground up. The year that followed really shook things up as she accepted the Sales Manager position without hesitation, laid out a plan, and began to build out the infrastructure to scale our business. It was a huge success! Our sales team continued to expand and flourish, revenues outpaced our own expectations, and thanks to Angie our strategic relationship with NetSuite became so solidified that Verenia was acquired by Oracle/NetSuite in January of 2022. Could we have accomplished all this without Angie? I'm sure glad I didn't have to find out.

KT
Kevin Thomas
Master Principal Consultant · Oracle/NetSuite
Co-Owner, Verenia

Angie is an extremely hard worker and manager. She's thorough, dependable and tough. Having run the sales organization many years before she joined, she took it over from me and killed it. Before managing Sales she also managed our Marketing and Brand. Her time and talents were one of the biggest reasons Verenia was ultimately acquired by Oracle.

VP
Victorio Pellicano
President & Chief Platform Officer · Lucid | 2× Bootstrapped Exits
Direct Manager, Verenia

I began working for Angie when she took over the Sales Director role at Verenia, which was in a stage just past 'startup.' Angie took a three person sales team at a small software company and managed to not only grow the team 3 times over, but led the team up to and through an acquisition by Oracle. She's an entrepreneur, exemplified by her grit and hustle. But more importantly, she's a leader, exemplified by her track record. Angie is sure to contribute immensely, wherever her career path takes her.

ML
Matt Lowen
Sales Leader | Strategic Alliances | Go-To-Market
Direct Report, Verenia

Angie Cox is a thoughtful, empathetic sales leader. She has consistently delivered growth results from her group and brought out the best in each individual contributor on her team. Her ability to listen and empathize and relate to the client to win the deal — or by listening to the team to see how to move the needle — you want to win on her behalf. She finds ways to identify strengths in each individual on her team. She is one of the best managers I have had the privilege to work with in my professional career.

JJ
Joon Ethan Jung
Problem Solving Clients' Buying Experience Through Automation
Direct Report, Verenia

Angie has played a crucial role in my career and I am beyond grateful. She's hustle, grit, patience, success, and an all around amazing person all in one. She was not only the best leader I've ever had but became a mentor and friend! Anyone who is lucky to work for Angie has won the leadership lottery. Despite being in an all-remote team, we had the BEST culture — there was synergy, we all had each other's back, we laughed constantly and loved hanging with each other outside of work hours. The people you work for make all the difference. Thank you Angie — for reminding me what true leadership and a great team can accomplish.

AM
Angelika Monahan
GovTech Account Executive
Direct Report, Verenia

I've had the absolute pleasure to work with Angelica for more than a year within our marketing department. Angelica is a business-savvy leader with an extensive background in strategic marketing and business development — and it's showcased at every opportunity throughout the day. She commands the room with her strategy-driven, goal-setting approach to managing marketing activities and content, as well as captivates her audience with her excellent problem-solving, interpersonal and communication skills. She is genuine, caring and down to earth. There aren't enough words to define Angelica's presence in the work environment.

MP
Mark J. Pazdan
MBA, Lean Six Sigma · Corporate Strategy & Market Research
Marketing Colleague, CDW

Academic Background

MBA — Marketing & eBusiness
DePaul University, Kellstadt Graduate School of Business — Chicago, IL
B.A. — International Business
ITESM Instituto Tecnológico de Estudios Superiores — Monterrey, Mexico
Bilingual: English & Spanish — fluent reading, speaking, writing
Professional Memberships
NAWSP — National Association of Women Sales Professionals
NASP — National Association of Sales Professionals
AC
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